HATHOUSEMARKETING
PROOF, NOT PROMISES
Marketing should do more than look good. It should build audiences, generate demand, and create measurable momentum for your organization.
CAMPAIGN HIGHLIGHTS
A closer look at campaigns led from strategy through execution, combining audience insight, creative, media, digital experiences, and measurement.
01 / SASKATOON CO-OP
Sales increased 236% year over year.
The goal Relaunch a limited-edition grill kit for online ordering after previous sales fell short of expectations.
The approach Simplified online ordering and automated emails, then delivered a multi-channel campaign across social, email, digital flyers, roadside signage, and a local micro-influencer partnership.
02 / SASKATOON CO-OP
A refreshed program that filled the lockers.
The goal Rebrand the Wine Locker Program for two liquor stores and grow membership both in store and online.
The approach Created a three-tier membership offer, built an optimized Shopify sign-up experience, and launched it through segmented email, Meta ads, YouTube, and digital display.
03 / AXIOM EQUIPMENT GROUP
A six-month pipeline campaign that outworked its target.
The goal Generate $3 million in sales-qualified leads for a Saskatchewan industrial equipment supplier within six months.
The approach Developed an integrated Meta and Google Ads strategy, used A/B testing to improve performance, and created conversion-focused case studies that built trust.
04 / SASKATOON CO-OP
Subscriptions accelerated far beyond the brief.
The goal Double sign-ups for a new Unlimited Car Wash App subscription and introduce customers to the convenience of the model.
The approach Combined paid and organic social, in-store advertising, and partnerships with Saskatchewan automotive and adventure influencers.
05 / SASKATOON FRIENDSHIP INN
Real volunteer stories inspired real action.
The goal Increase new volunteers by 15% year over year and help reduce operational overhead.
The approach Built an interview-led story series, created supporting social posts and reels, and tested several Meta ad variations on a focused $100 budget.
SHORT-FORM VIDEO + UGC
Organizational campaigns, brand UGC, and personal projects. Each is made to earn attention quickly and keep the story moving.
WRITING SAMPLES
Feature stories, innovation profiles, news releases, and strategic brand content shaped for people, not just search engines.
INNOVATOR PROFILE
A Canadian Innovation Week feature on program partner PTRC and the ideas helping change the world.
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FOUNDER STORY
How one Saskatchewan technology company set out to modernize the way used goods circulate.
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FOUNDER STORY
From a home garage build to a growing e-bike company serving customers across Canada, the US, and UK.
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AGTECH PROFILE
A look at compact self-driving tractors designed to improve farm efficiency and reduce downtime.
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NEWS RELEASE
A funding announcement supporting six Saskatchewan innovators across technology and agriculture.
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TECH PROFILE
A founder story about better athlete evaluation and the people and perspectives that move a company forward.
Read moreGRAPHIC SAMPLES
Promotional, informational, and community-focused creative designed to stay on brand while giving each message its own moment.
