01$1,500–$3,000+/mo
The Full Hat
Your outsourced in-house marketing department. Strategy, branding, social, SEO, paid ads, email, website management, and reporting.
one team, five hats
You’re wearing every hat
in the business. Let us
wear
the marketing ones.
You shouldn’t have to choose between doing your marketing and doing everything else. We bring the mix of skills to wear every marketing hat while acting like part of your team, at a fraction of the cost of a single hire.
RETAILTECHINDUSTRIALBEAUTYFASHIONFURNISHINGSCHARITIESASSOCIATIONS
THE HAT COLLECTION
Marketing hats we’ll wear.
We know you’ll need a different mix, so we’ve got your back (or your head). Wear one hat, a few, or the full collection.
02$600–$1,500+/mo
The Social Hat
Social media that builds trust. Content planning, creation, community engagement, and performance reporting.
03From $600+/mo + spend
The Ads Hat
Paid ads and media planning that pay off. Strategy, media buying, ad management, and optimization.
04$1,500–$8,000+
The Web Hat
Websites that convert. Planning, copywriting, design, development, launch, and ongoing support.
05$1,200–$5,000+
The Thinking Hat
AI adopted responsibly, with a human touch, to save time and strengthen customer experience.
HOW WE WORK
Senior strategy. Specialist execution. One point of contact.
Every engagement is led by Ryssa, who brings a decade of marketing experience across a wide variety of industries and a track record of real results: brands grown, revenues tripled, targets beaten. That range means we’ve seen what works in a lot of different rooms, and we know how to read where the marketing landscape is heading so your strategy stays ahead of it, not behind.
From there, we bring in the right specialists for the work in front of us, whether that’s a content creator, developer, or paid-media expert, each vetted and trusted, all coordinated through one point of contact. You get the depth of a full team and the focus of a dedicated partner, without the overhead or account-manager runaround of a big agency.
Free Discovery CallNot ready for a retainer? Start with a
Hat Check
instead.
PROOF, NOT PROMISES
The kind of results we’re known for.
growth in social media following
growth in app subscriptions
return on ad spend
lead value generated
content views
WHY HATHOUSE
Led by Ryssa Alarcon.
Since 2020, Ryssa has partnered with more than 15 organizations as an independent marketing consultant, leading initiatives that have grown brands, exceeded revenue targets, supported major fundraising campaigns, and helped organizations navigate periods of growth and transformation. HatHouse Marketing is the natural evolution of that work: flexible, experienced marketing leadership tailored to each client’s needs, without the overhead of a full-time hire.
She holds an MBA from Georgia State University and a Bachelor of Commerce in Marketing (High Honours and Great Distinction) from the University of Saskatchewan, and has co-chaired a $19M capital campaign in the non-profit sector.
- YWCA Woman of Distinction
- IABC Award for Excellence
- Co-operators Leadership Award
Not sure which hat you need? That’s what the Hat Check is for.
Get a senior marketing audit and a 90 day action plan you can use whether or not we work together. Low commitment, high value.